Liz Howard, CPsychol, AFBPsS

Chartered Psychologist | Executive Coach | Talent Consultant

A Little About Me

Before starting Up2eleven, I spent over 20 years working in organisations including Lloyds Banking Group, Bentley Motors, Drax, AstraZeneca and Capita, building my career across leadership, talent and organisational development.

Those years taught me a lot about people, organisations and the realities of leadership. I've seen first-hand how challenging it can be to lead others, navigate change, make difficult decisions and deliver results, often while juggling a hundred other priorities. And one thing I've learnt along the way is that when it comes to people and organisations, there's rarely a simple answer.

Today, I bring together that real-world experience with my background in psychology and coaching. I work with individual leaders, leadership teams and organisations, helping them tackle challenges, see things differently and create the conditions for people and performance to thrive.

My Style & Approach

Whether I'm working one-to-one with a leader, alongside a leadership team or more broadly across an organisation, I always start by listening. Taking the time to really understand you, your world and what you're trying to achieve. I'm not there to tell you what to do or arrive with a ready-made answer. My role is to bring fresh perspectives, ask the questions that matter and help you explore the options and possibilities that make sense for you and your circumstances. I'm naturally curious, practical and not afraid to ask the difficult questions. I believe in honest conversations, a healthy balance of support and challenge, and finding ways forward that work in the real world, not just on paper.

Above all, I believe the best work comes from a genuine partnership, built on trust and a shared commitment to your goals. I'll listen, challenge your thinking when it's needed and get stuck into the difficult stuff alongside you. Someone who's genuinely invested in your success, working side by side with you to make meaningful progress.

My Credentials

Alongside my corporate experience, I bring a strong foundation in psychology, coaching and evidence-based approaches to leadership and organisational development.

• Chartered Psychologist (CPsychol) and Associate Fellow of the British Psychological Society (AFBPsS)
• EMCC Accredited Senior Practitioner Coach & Mentor
• MSc in Occupational / Organisational Psychology
• Postgraduate qualifications in Executive Coaching and Leadership Mentoring
• Accredited in a wide range of psychometric and personality assessment tools

Whether we're navigating a leadership challenge, strengthening a leadership team or developing future talent, my focus is always on helping you make progress towards what matters most.

On a personal note...

A Manc lass at heart and now happily settled in Yorkshire, you'll usually find me outdoors when I'm not working. I love walking in the countryside, travelling, practising yoga, discovering great food, enjoying the occasional glass of rosé and spending time with my two miniature dachshunds, who are convinced they run the household.

I'm a firm believer that life isn't all about achievement and productivity. Some of my favourite moments are the simple ones; a long walk, a great conversation, time with family and friends, or watching something grow in the garden that I was convinced wouldn't survive.

Like many people, I've faced my share of life's challenges. Career setbacks, failures, bereavement, periods of stress and anxiety have all shaped who I am and the perspective I bring to both life and work. Whilst I wouldn't have chosen many of those experiences, they have taught me resilience, self-awareness and the importance of having the right support around you when life feels difficult.

Giving something back is also important to me. Alongside supporting a number of dog rescue charities, I volunteer as a career coach for Smart Works, a UK charity that helps women gain the confidence, skills and support needed to secure employment and transform their lives.

What interests me most, both professionally and personally, is people; their stories, their potential and what helps them flourish. It's a curiosity that extends far beyond my work and continues to shape how I live, learn and connect with others.

Follow me on Linkedin and Instagram.